Cold calling is a thing of the past. Real estate businesses today need a more robust marketing-oriented approach. Here’s where lead generation comes in.
Real estate lead generation is a tried-and-tested marketing strategy. It entails gathering relevant personal data from potential buyers or sellers. When these potential customers show interest in your offerings as a realtor, they become a lead.
Real estate agents nurture these leads through a systematic process by engaging with them and understanding their real estate needs. Lead conversions occur when a potential buyer is interested in your offerings.
In a competitive market, real estate brokers need all the assistance they can get in sourcing and organizing leads. Real estate lead gen software and services help them navigate this tricky maze and help their business grow.
We’ve curated a list of the best real estate lead generation companies.
1. Market Leader
Market Leader is a contract-based lead generation service that generates exclusive monthly leads for realtors. It is among the top lead generation companies for real estate agents.
Market Leader features a clever marketing automation tool that lets realtors track the growth and progression of leads via the sales funnel. They can use this tool to check the efficiency of their marketing campaign.
Once they know what works, they can drive better marketing and decision-making to generate new leads and grow their business.
It has an integrated customer relationship management (CRM) system, allowing for more effective lead connection and nurturing. Another feature is an IDX website that realtors can customize for lead capture. You only have to pay-per-lead conversion.
Market Leader is accessible both via the web and a mobile app. It offers distinct service plans for agents, small teams, and brokerages with more agents. You can choose the most suitable one and later switch as you grow.
2. Zurple
Zurple is a notable web-based lead generation company known for its automation technology. It is also considered the go-to tool for agents keen on the real estate farming strategy. Zurple lets realtors cultivate location-specific lead generation.
It does so by connecting them to 10 location-specific real estate search websites. This way, realtors can target and develop a reliable clientele in their chosen area. You can also use targeted ads in your focus area to grow your business.
Zurple generates exclusive buyer and seller leads. It also equips you with automated tools to convert those leads into sales. You may create personalized follow-up emails to potential leads using behavior analysis tools.
Zurple offers a patented virtual assistant platform called Conversations™. This software tracks your leads’ relevant internet behaviors, linking you with client interests for quick conversion.
It can also send emails on your behalf and urge leads to respond to postings. Zurple supports notifications via its CRM solution, which helps to promote engagement and conversions.
Despite the high praise, some agents complain about Zurple’s lack of seamless workflows within the CRM. SMS marketing tools and prompt customer service are other areas of concern.
3. Zillow Premier Agent
Real estate marketplace company Zillow receives over 200 million monthly visitors. The Zillow Premier Agent service banks on these visitors to source real estate leads. This is a different approach from other real estate lead generation companies.
Instead of receiving leads directly, you will feature as an agent on relevant listings on Zillow and its sister site, Trulia. Potential clients may opt to contact you after evaluating your professional details.
You need not purchase a monthly plan or pay a signup fee. You can select the area you want to serve and set your ad budget for a site feature.
4. Offrs
To acquire personalized leads, you can sign up for a month-to-month or a cost-effective annual plan with Offrs. The package promises 30 exclusive leads you can nurture in your farm area for the long term.
Offrs uses smart data to run its property database through an intuitive algorithm. This yields a list of potential home buyers and sellers in your targeted area you can connect with. It may also include FSBOs and expired listings. You can nurture each lead using marketing tools Offrs provides with the package.
Offrs is one of the best real estate lead generation companies for busy realtors who need precise, well-researched leads. A larger budget can help you sign up for the ROOF lead conversion platform. It is Offrs’ proprietary referral network. Despite its high referral fee, it can help you establish a solid presence in the real estate market.
Realtors can utilize ROOF for free until they close a deal, based on an inside sales agent strategy. Offrs charges a 25% commission when you close a deal.
Offrs works best for busy agents with a dedicated lead gen budget to match the annual pricing. Despite the excellent value for money, some users argue that the lack of a CRM system makes efficient lead nurturing difficult.
5. REDX
REDX provides a steady stream of leads for a base plan. These leads may not be exclusive. It sources leads from for sale by owner (FSBO) and expired listings in specific areas. You can connect with them promptly using a dialer add-on on the website.
This may feel like cold calling at first. But if you’re persuasive and start with FSBO leads, you’ll see a lot of conversions. All leads go through the national Do Not Call registry check, so there’s no cause for concern.
Realtors on REDX should also take advantage of the GeoLeads tool. This geographic algorithm searches for prospective home buyers and sellers in specific neighborhoods. It offers an easy way to contact FSBO and pre-foreclosure leads.
REDX invites a lot of competition due to its non-exclusive nature. Many realtors may get the same leads, so an effective pitch is critical.
Enrolling in the PLUS plan provides you an advantage over other real estate agents. You’ll have access to marketing insights, consumer data, and, most importantly, homeowner email addresses.
6. CINC
CINC, also operating as Commissions Inc., uses Facebook and Google ads to generate home seller and buyer leads. Signing up for its basic subscription enables you to receive leads through its CRM.
Like most real estate lead generation services, it has an IDX-enabled website linked to its main platform. If a potential customer chooses to connect with you via ads, it directs them to your personalized webpage. Here, they can review your listings and past sales before contacting you.
Note that the IDX website is part of the CINC domain. It is valid as long as you subscribe to the platform.
CINC has its own CRM system for nurturing leads generation. Some users report that the user interface is difficult to use and that customer support is limited. If you choose CINC, service plans begin from $600 per month. This is an estimate; actual pricing will depend on the size of your team and the market.
7. Follow Up Boss
Follow Up Boss is a one-stop lead generation service. It provides a centralized workspace on a single operating system where you can organize your leads, manage progress, and assign teams.
It gathers leads from over 250 trustworthy sources, such as Zillow and Trulia, Facebook, Curaytor, and others. You can select the best lead provider and maintain an exclusive client database on Follow Up Boss’ CRM.
Follow Up Boss provides a set of action plans for agents and teams to nurture their leads. To maximize every lead opportunity, Follow Up Boss has automated SMS and drip emails. There’s also a checklist to help you keep track of your leads and auto prompts for personal connection.
Larger teams on Follow Up Boss can also view agent performances and reports. This helps review lead progress, conversion rates, and appointment success.
Another feature of this service is its simple onboarding process that sets you up with a success coach for in-depth training.
8. zBuyer
zBuyer delivers verified buyer and seller leads to your smartphone app in real time. You can select a lead package that best suits your needs and budget. This will decide the quantity of leads, the type of leads, and the location of the targeted leads. Despite the validated leads, zBuyer provides immediate replacement if you receive a dead-end lead.
zBuyer generates leads through HousingNow.com, its nationwide house listing portal. Visitors complete a questionnaire on the website and enter their contact details. This recorded visitor information goes to real estate agents who have signed up for leads on zBuyer.
zBuyer operates on the rule of quarters. Agents can contact and cultivate leads through CRM tools. They expect at least 1/4th of the total lead pool to respond to contact. You can place the remainder in a drip campaign to nurture later.
Although zBuyer cannot guarantee exclusive leads, it uses a lean lead distribution strategy. The best part is that you can cancel your subscription whenever you want. To sign up, you need a monthly minimum spend of $400.
9. BoomTown
BoomTown is a SaaS-based lead generation service that caters to teams and brokerages.
After signing up for the service, you receive diverse leads across cities, neighborhoods, and targeted markets. Then, using automated technologies, real estate firms can dispatch their agents to pursue lead nurturing.
There is no need to rely on manual lead tracking. BoomTown’s marketing tool allows you to send personalized texts and listing updates to leads. Teams can track engagement levels and monitor their leads’ website behavior.
BoomTown also offers IDX website capabilities. This enables teams to build tailored websites that prospects can browse. With a CRM and digital marketing support system, real estate professionals can present their best consumer-facing persona.
You can also include unique website features such as a mortgage calculator, property maps, property details, and more on your site.
For best results, compare and analyze BoomTown’s four packages to determine the best fit for your business needs and team. You can pick the basic Launch plan, which allows for two users, or opt for the Grow package, which allows up to 25 users.
10. HomeLight
HomeLight has come to the fore as one of the best lead generation sites for realtors. It cuts through the buyer, seller, and agent clutter with algorithm-driven recommendations. It simplifies the lead generation process by matching prospects with the most suitable agent.
Its database contains 28,000 agents nationwide. When a prospective buyer or seller visits its site, HomeLight uses its visitor information to generate leads. These verified leads then receive agent recommendations based on area, pricing, and profile.
HomeLight’s recommendation system has good intentions, but user experience has teething issues. Some users claim that there is a disconnect between the lead and the agent due to a lack of introduction.
Despite the verified leads, agents are sometimes unaware of the exact needs and goals of the client. They need to gather information all over again, delaying the process further. That said, HomeLight has a $1.7 billion valuation as of 2022, with thousands of clients nationwide.
11. Real Geeks
Real Geeks hosts a full-suite lead generation and marketing program. Real Leads is part of the company’s lead generation program. It creates buyer and seller leads and connects you to them.
There is an easy search function for property searches. You can nurture your leads more effectively by tracking their listing browsing data and most favored properties.
Real Geeks goes beyond lead generation and offers users multiple templates to build an IDX website. One can customize text and email campaigns from the company’s vast library to create drip campaigns.
All the above services are available at $299 per month for a maximum of two users. If you want to use its AI-enabled tools, you might need to shell out extra. The AI tool is worth it, providing you with an inside sales assistant.
12. Lion Leadz
Lion Leadz adopts a done-for-you business approach, saving busy real estate agents and realtors a ton of time. It helps you outsource your day-to-day operations in your real estate lifecycle.
This company generates exclusive leads for you from high-converting ad campaigns. It never resells or shares leads with other agents, so lead conversion occurs more effectively.
Lion Leadz has inside sales assistants who call each lead to qualify them personally. Its team books appointments with interested buyers or sellers for you and then delivers them to your phone. This automated process eases the burden of lead generation and helps you close deals faster.
Lion Leadz guarantees at least 75 monthly leads, of which it qualifies and books seven appointments on average. This averages to a 5x return on investment. It also features a robust CRM with text capabilities and drip campaigns.
13. PropertyRadar
PropertyRadar uses public records and heatmaps to pull data for both residential and commercial properties. Its data-driven software generates valuable leads for real estate investors, mortgage professionals, and residential realtor teams.
Build property lists with their easy search function. Users can search for properties using address, APN, and geographical filters. It can also conduct an unlimited nationwide property search both via web and mobile app.
Sourcing owners and connecting with them is easy thanks to readily available name, email and address information. You can use automated marketing tools to set up campaigns and send ads to your lists.
You can even find accurate property details on the go with PropertyRadar’s data-visualized heat maps. The software also allows you to capture key property elements, take notes, and share them with your team, encouraging organized workflows.
14. Easy Agent Pro
This user-friendly website provides some of the best real estate leads at an affordable price. Its web design suits both single agents and teams. One of its most salient features is its IDX website called Leadsites, allowing agents to build their online presence.
It uses WordPress as a foundation and enables easy and convenient website building. There are built-in SEO and content marketing tools you can leverage to rank on Google.
You can choose from varied web page design templates to build one that best suits your agent or team persona. There’s a Testimonial Tool that validates your profile to visitors. Easy Agent Pro also offers 25 brand-building tools for lead generation.
The CRM is robust and provides easy lead tracking and marketing campaigns to boost business. It even has clever squeeze landing pages that collect visitors’ information, ensuring organic lead generation.
15. PropStream
Data is at the heart of PropStream’s lead generation software. It connects realtors, investors, and brokers to a whopping 160 million properties nationwide. PropStream leads include both on- and off-market properties, as well as failed listings, vacant properties, and pre-foreclosure properties.
It sources data from MLS listings, property records from the county office, and other private databases to give users a comprehensive lead mine. Comps sales data from MLSs and public recordings is also available.
You can identify leads on PropStream’s website by locating and creating prospect lists within their target markets. You can access market insights, property history, and neighborhood trends.
Lead conversion is simple and effective if you take advantage of PropStream’s personalized marketing tools. You can build marketing lists and drive engagement with leads using over 120 property search filters.
Find motivated sellers quickly and counter competition by contacting homeowners via the built-in skip tracing feature. All numbers have a Do Not Call-scrubbed list for convenient contact. You can also send postcards to prospects through the website’s built-in feature.
If you’re still unsure, you can sign up for a free seven-day trial with PropStream. Its monthly subscription plan costs $99.
How to Choose the Best Real Estate Lead Generation Company for You
The best ways to generate leads for real estate agents vary. Lead generation in real estate takes different forms. Some companies offer marketing tools, while others are purely lead gen providers. Here’s what to consider when choosing the best real estate lead generation company for you.
Consider Your Budget for Real Estate Lead Generation Strategy
Take a macro look and consider the goals of your real estate business. In this competitive industry, you’ll need to plan out your budget for lead generation and then adopt an appropriate plan.
Each platform has its pricing structure. Some may offer a pay-per-lead plan, while others may have a fixed lead quota for a set amount per month. Once you decide how you plan to use your leads, you have a better chance of settling on a viable lead generation strategy.
Think About Your Target Market
Evaluate what your potential customers are interested in. If you’ve adopted a real estate farming strategy, review the target market in all the sub-areas. Learning about your customers’ real estate interests and their personas will help you approach them better.
The right buyer profile will help you choose the best real estate lead generation platform for your business and customer needs.
Evaluate the Features and Functionality of Each Lead Generation Company
There are a host of lead generation companies in the market. Many of them rely on similar sources and algorithms to generate leads. Despite these similarities, each platform offers unique features to help you leverage your strategy.
This could be a robust CRM tool, a customizable IDX website that routes to your webpage, or an automated marketing tool. It’s worthwhile to get to know the features of each real estate lead gen company so you can make an informed choice.
Read Reviews and Get Multiple Quotes
Another step in choosing the right lead generation platform is by relying on online reviews or recommendations from peers in the industry. Based on your research, you can approach multiple companies for pricing plans before settling on the most suitable one.
FAQ
Why is lead generation important for real estate agents?
Inbound leads are essential to business growth. According to HubSpot, half the marketers in a survey considered lead generation as a top marketing priority.
Leads are necessary to keep the proverbial business ball rolling. It can help you get new clients, nurture long-term business relationships, and scale your business.
It also helps build your brand visibility as a real estate agent or realtor. You no longer have to rely on outbound methods like cold calling. Lead generation services support this endeavor with their advanced tools and technology.
How do real estate lead generation companies work?
Lead generation companies use their algorithms and databases to offer reliable buyer and seller leads. For a referral fee or a monthly subscription plan, you can get exclusive leads to grow your business and boost revenue.
Besides leads, they also offer automated marketing tools, CRM systems, and other marketing and advertising support.
What are the different types of real estate lead generation companies?
Lead generation companies in the market offer varying levels of support. Some are one-dimensional, selling purely leads. Others help you generate leads through their sources with CRMs and other tools.
There are also full-suite platforms that offer end-to-end services, right from advertising to lead nurturing.
- Related Article : 8 Best Places to Buy Real Estate Leads
Key Takeaways
Googling how to generate leads for real estate agents will yield a huge volume of results.
Ultimately, choosing the right lead generation company is all about finding the right fit, both for yourself and potential customers.
Besides individual needs and budget, you’ll also need to consider the unique features of the company that works for your business. The best way to go about this is to research, compare, and analyze the pros and cons of each service provider.
Settling on the right company will help you launch your lead generation plan and close deals more effectively.
