Every business needs an investment. Investing in buyer leads in real estate is no different. Signing up for a lead generation service to buy real estate leads ensures a consistent stream of prospective clients. You receive access to a pool of clients you can follow up with at your own pace.
Besides the leads themselves, you gain access to rich demographic data in your targeted area. You can use this data to develop a personalized marketing strategy to cultivate potential customers.
It doesn’t matter if you’re starting your real estate business or if you’re a seasoned agent. When done the right way, buyer leads in real estate can help you kickstart your business.
There are a host of lead generation services in the market today. While some only provide paid leads, others help you nurture them with CRM and marketing tools. We’ve compiled a list of the best places to buy real estate leads.
Market Leader
If you’re wondering how to buy real estate leads, Market Leader is a good place to start. It is great for long-term lead nurturing. It provides a fixed set of seller and buyer leads in your real estate market.
Market Leader provides listings on a six- or 12-month contract basis. Some people may find this to be inflexible. However, its exclusive lead listings are attractive to established agents.
A suite of integrated marketing solutions is available besides automated lead nurturing. It features a powerful CRM and even provides a free lead conversion course to help you get started. Individual agents and teams can create a customized website using MLS listings to increase visibility.
Market Leader’s integrated collaborative work management system benefits small real estate teams. It allows you to assess each agent’s performance data, analyze the average response time to leads, and track task fulfillment.
Despite its extensive features, Market Leader lacks an internal lead-tracking tool. You’ll need to track lead advancement and conversions yourself.
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SmartZip
In the real estate game, being there first is everything. SmartZip understands this. It helps you gain access to qualified leads ahead of your competitors. Its AI tools help you target specific leads in your desired neighborhoods, boosting your real estate farming game.
It’s moot to buy leads that have no actual intention to sell. SmartZip gathers data from more than 20 national data providers to compile a list of homeowners who are likely or nearly ready to sell their homes. SmartZip then passes these leads on to agents to nurture using their CRM and various marketing tools.
For curating leads, SmartZip analyzes important demographics, leads’ online habits, property history, and real estate trends. It does all this with the help of predictive software with a 72% accuracy claim.
SmartZip doesn’t just stop at lead generation. It equips you with the necessary tools to market to those leads directly. It has a robust CRM system and a tool to design landing pages for branding.
Don’t expect quick results with SmartZip. Leads require long-term nurturing, so realtors and agents have to put in time before seeing conversions. It’s a good choice for established agents who want to boost their farming prospects.
Zoho CRM
Zoho is a tool for capturing leads through social media like Facebook and Twitter. It also sources leads from websites and emails. Its all-in-one lead management channel helps you capture, qualify, and automate leads.
Through Zoho’s CRM, you can engage with leads at different touchpoints and track conversions. It also allows you to examine critical lead information with real-time customer insights.
Real estate teams can benefit from Zoho’s workflow automation configuration. Its built-in AI tool enables teams to automate sales processes and track their progress after contacting a lead.
Another useful feature of Zoho is the ability to calculate the ROI on your online spending. This helps you monitor your marketing budget.
Zoho offers a variety of support options that include live training and support. One advantage of Zoho is that you can sign up for a trial plan to study its features and determine its suitability.
Annual subscription plans are less expensive, with a $10-$40 user charge. You can also select from custom plans or request a monthly subscription.
REDX
REDX excels at connecting agents with active sellers in your area. It gives you access to homeowners’ phone numbers and address information.
REDX screens all phone number data against the national Do Not Call registry. This allays legal concerns about reaching out, making engagement easier. REDX also routes leads through its proprietary CRM, Vortex. Vortex features personalized scripts and campaigns to help you close difficult leads.
REDX sources its leads from public data sources, contributing to a more diverse seller list. The list includes FSBO, expired, inherited, and pre-foreclosure leads.
You can purchase a set of quality leads from REDX for a few hundred dollars. It is an excellent platform if you have the time to contact several prospects and narrow them down with your persuasive skills.
Parkbench
Parkbench helps you increase the visibility of your real estate brand. It generates leads by helping you establish an exclusive website in your community or neighborhood.
This type of hyperlocal concentration in lead generation reduces competition while increasing brand value. Most leads come from customer recommendations and reviews, which agents can display on their website.
It offers diverse web hosting capabilities, including ad placements, real estate news, videos, events, and webinars. Creating a website through Parkbench gives you access to local real estate data.
Due to its exclusivity, Parkbench requires agents to commit to a 12-month contract that can cost a few thousand dollars. It’s a great tool for agents who want to focus on community brand-building. That said, it requires a long-term commitment to see returns.
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BoldLeads
BoldLeads offers exclusive real estate buyer and seller leads for you to nurture and convert. It uses an automated approach for agents who are short on time.
You can use personalized follow-up channels provided by BoldLeads to interact with your leads. It also uses its CRM to send tailored messages and campaigns to potential prospects on your behalf. You will receive a handy analysis of which touchpoints perform best. This allows you to devise techniques to increase engagement.
BoldLeads offers over 40 customizable landing page templates through which leads can contact you. A specialized Text Concierge helps you screen and qualify each lead if you don’t have time. You will have to pay an additional fee for this feature. BoldLeads also runs Google and Facebook advertising on your behalf to capture leads.
Price-wise, some feel they receive the short end of the stick with BoldLeads. Reviewers lament about the lack of a clear pricing plan. It requires agents to sign a six-month contract with monthly fees and a minimum ad spend amount.
Prime Seller Leads
Prime Seller Leads offers contract-free plans to collect exclusive buyer and seller leads. Besides paid leads, Prime Seller also has an integrated CRM you can use to track and manage leads. You can switch lead tracking to your own CRM if you don’t want to use theirs.
Prime Seller lets you create a landing page for brand visibility and to foster lead connections. For ads, Prime Seller has a pay-per-click system in place. It also offers SEO marketing and content creation tools. Alternatively, you can promote your landing page on any social media platform.
Prime Seller’s service flexibility makes them a preferred alternative over other platforms with more stringent contract plans in place. You can either sign up for a monthly plan or get a 30% discount on their three-, six-, and 12-month plans. There are no set-up fees.
LYFE Real Estate
LYFE Real Estate helps generate high-intent real estate buyer leads via pay-per-click advertising campaigns.
LYFE’s Google Premium partnership enables them to meet the required Google ads criteria. This means your Google ads have a better chance of reaching the target audience and capturing direct buyer and seller leads. It also uses search engines like Bing and Yahoo in tandem for ad-based lead generation.
You can choose from four pay-per-click plans with features like ad creation and development, SEO optimization, and campaign tracking. LYFE helps you target leads via the Google AdWords platform. It helps set up campaigns to improve brand visibility and convert leads in a short time.
There is an account setup fee that you may request to waive. The pricing depends on the plan you choose.
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How to Choose the Right Place to Buy Real Estate Leads
Lead generation and nurturing can be a time-consuming process. Do thorough research before you invest in a real estate lead service. Here are some factors to consider:
- Evaluate If Your Leads Are Well-Qualified
Not all leads are qualified and screened. Many real estate leads for sale are only paid leads. You’ll need to contact them and qualify them yourself. Such leads may not even intend to buy or sell properties. This puts you in a bind, forcing you to restart lead mining from scratch.
Check if the lead generation provider gets its leads from third-party sites. This is one of the most obvious signals that the leads are not verified.
Also, be wary of services that offer cheap bulk leads. They’re probably recycled leads that many other agents have previously contacted. Instead, invest in a service that provides exclusive leads and includes lead nurturing capabilities.
You can also use the services of a company that pre-verifies every lead for you. Sure, these may be more expensive, but they are worth the time, work, and money they save you in the long run.
- Evaluate Lead Sources
Pay attention to the source of your lead service provider. Identifying the source will allow you to assess the quality of leads you can expect. Accordingly, you can determine whether those leads are relevant to your business strategy and decide whether to purchase them.
- Check Reviews and Feedback
Connect with real estate agents or peers who may have previously used a lead gen service you’re contemplating buying into. Hearing multiple perspectives and feedback will help you decide where to buy leads from. You can also check with your peers for referral discounts, promotions, or other lead company offers they may have availed of.
- Don’t Stop at Lead Generation
Many real estate agents and realtors make the mistake of stopping at lead generation. The next step of lead nurturing is the most crucial. It has the potential to dictate a more organic lead generation strategy.
Think about it this way. When you nurture and convert a lead, they will share their experience with other leads. This generates an organic chain of lead generation from each lead you nurture.
It also increases the likelihood that a lead obtained through a service will work with you again. The National Association of Realtors reports that 73% of sellers would employ the same agent they worked with before.
FAQ
Is purchasing leads a worthwhile investment?
Purchasing leads is worth the time and money you invest. In the previous year, nearly 99% of the population between the ages of 24 and 57 used the Internet to buy or sell a house. This demonstrates the vast amount of data available for house buyers and sellers. Purchasing leads gives you access to at least a portion of this valuable data.
Real estate leads may not yield immediate results. However, they lay the framework for long-term client relationships.
What is the cost of a real estate lead?
Property leads can cost anything from a few hundred to thousands of dollars. It all comes down to the plan and service you select. Your target area, competition, and lead quality are all factors that may influence the cost.
What are the benefits of buying real estate leads?
Lead mining can be a thankless task if you don’t have external help. When you buy real estate leads, you save the time and effort you may otherwise waste on cold calling.
Real estate leads direct you to buyers and sellers with clear intentions. They help you gain a headstart on connecting with prospective clients instead of tracking them from scratch.
Key Takeaways
Purchasing real estate leads is a proactive approach to increasing your real estate business and earnings. It is critical to invest in leads today to reap long-term benefits in the future.
Research the platforms we recommended and align their features to your business goals and budget. Remember, your leads are only as good as your follow-up and marketing strategy.
Choosing the right company for purchasing leads can help you kickstart your lead generation strategy and result in more lead conversions.
